How Birkenstock went from 'ugly' sandal to trendy fashion staple: the popular German LVMH-owned footwear brand elevated its status with Barbie, Kendall Jenner and collaborations with Valentino

By A Mystery Man Writer

Rooted in function and comfort over form, Birkenstock has long been hailed for its hippie sandals, then Kendall Jenner wore a pair … here’s how the company continues to grow in popularity
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Birkenstock, the shoe brand known for its comfortable cork-sole sandals, could go public as early as September.